Information Architecture

Designing websites that are well-organised and intuitive for your users

What is Information Architecture?

Information Architecture (IA) is the structural design of information on websites. It is the discipline used to produce sitemaps and navigation labels.

Information Architecture documentation describes a fundamentals structure that functional requirements can be built on.

Information Architecture at Signify

For us, Information Architecture encompasses more than simply organising content. We can weave Information Architecture into our requirements-gathering process, User Experience (UX) and Interaction Design (IxD).

Signify’s Information Architecture process begins with talking to our clients and their stakeholders. We use workshops and one-on-one sessions to gather information including project success criteria, identification of audiences (personas), goals, and user wayfinding methods.

These workshops inform labelling, findability, search, and navigation systems feeding into generation of sitemaps and architecture specifications.

As part of our Information Architecture work we produce:

  • audience identification
  • user goals
  • personas
  • scenarios
  • user flows
  • navigation and labelling
  • taxonomies/categories
  • static wireframes
  • interactive wireframes
  • sitemaps

 

The goal is documentation of a website that is intuitive for users to navigate and interact with, and will achieve our client’s business-based goals.

Related Project

Barnardos Screenshot1

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