Writing for Impact
“Easy reading is damn hard writing” – Nathaniel Hawthorne
“Easy reading is damn hard writing” – Nathaniel Hawthorne
“Easy reading is damn hard writing” – Nathaniel Hawthorne
Writing well on the web is no different to any other written medium. It captures and holds the reader’s attention, so that the writer’s message is understood.
Good web writing starts with understanding your users. You need to know your audience to make your website stand out.
Design is important, of course, but design and copy go powerfully well together. Think of a website that’s impressed you - chances are it’s both nice to look at and easy to read.
We could go on…but let’s talk instead!
With links to top writing professionals Deborah Collis and Brad Tattersfield, Signify can draw on over 50 years of excellent in-house and freelance writing expertise to help ensure a comprehensive online presence.
Deborah is a former award-winning international journalist at Reuters in Europe and Asia, and Brad has over 30-years’ experience as a successful Wellington journalist and communicator for organisations of all sizes.
They can offer web content audits to understand and evaluate the performance of your content against business goals and user needs. We use this to develop an online content strategy by planning the content creation, delivery, and governance. Signify can design and create the right web platform for you - and our communications specialists can help bring it to life by helping you ‘Write for Impact’ so your website connects with the clients you want.
Interested? If you want the best content, contact us and lets get started Writing for Impact!