Google Adwords

The world’s leading keyword advertising.

What is Google Adwords?

Google Adwords is a Pay-Per-Click (PPC) advertising platform, where the user bids to have advertisements displayed when keywords are searched in Google.

Adwords advertising displays in the prime real-estate on search result pages (typically the first three items), as well as on the side and bottom of the page.

Other advertising approaches may use a scatter-gun, saturation approach. Google Adwords differs from these because the people seeing your ads are looking for your keywords. Adwords offer several powerful tools to track the effectiveness of ads and keywords. It even enables the set up of ‘conversions’ to directly track return on investment.

Signify’s Google Adwords Offering

Our team are expert at setting up targeted Adwords campaigns and making the necessary tweaks over time as needs and trends change.

We have used Adwords on our own website since early 2012, using our account to try new techniques and measure change effectiveness before apply them to a client’s account.


Talk to us to find out more about how we can help with your digital project.