Information Architecture

For us, Information Architecture encompasses more than simply organising content.

What is Information Architecture?

Information Architecture (IA) is the structural design of information on websites. It is the discipline used to produce sitemaps and navigation labels.

Information Architecture documentation describes a fundamental structure which functional requirements can be built on.

Information Architecture at Signify

We can weave Information Architecture into our requirements-gathering process, User Experience (UX) and Interaction Design (IxD).

Signify’s Information Architecture process begins with talking to our clients and their stakeholders. We use workshops and one-on-one sessions to gather information including project success criteria, identification of audiences (personas), goals, and user wayfinding methods.

These workshops inform labelling, findability, search, and navigation systems feeding into generation of sitemaps and architecture specifications.

As part of our Information Architecture work we produce:

  • audience identification
  • user goals
  • personas
  • scenarios
  • user flows
  • navigation and labelling
  • taxonomies/categories
  • static wireframes
  • interactive wireframes
  • sitemaps

The goal is documentation of a website that is intuitive for users to navigate and interact with, and will achieve our client’s business-based goals.


Talk to us to find out more about how we can help with your digital project.