UGC | User generated content creation

What is UGC?

User-generated content (UGC) is authentic content; such as videos, photos, reviews, or testimonials that are created by real customers or creators, rather than the brand itself. 

It showcases genuine experiences and helps audiences connect with your business in a more relatable, trustworthy way.
 

Why businesses use UGC

Brands and businesses use UGC to build credibility and engagement across digital channels.

• By amplifying the voices of real users,

• UGC drives stronger emotional connection,

• increases reach through social sharing,

• and supports higher conversion rates than traditional advertising.

Example video

New World – Cinnamon Bun Range

A testimonial-style video created to spotlight New World’s range of cinnamon buns and make Wellington locals aware of the variety on offer. The content combines authentic reactions and lifestyle footage, showing me trying the buns and sharing my honest thoughts, to create a warm, relatable promotion that resonates with everyday shoppers.